Develop an online marketing strategy by Digital Marketing Company in NCR.

Techcentrica marketing consultants specialize in understanding your customer’s journey from awareness to consideration to purchase. We can help you develop an online marketing strategy that helps create easy-to-find, engaging experiences that inspire action from joining your social networking community and buying your product to referring your brand to peers and social networks.

Our Team Expert

Our team develops effective digital marketing strategies for forward-thinking companies. TechCentrica has a proven track record in increasing our client’s web visibility and search engine rankings.
Our team of experts consistently delivers outstanding results for our clients. As a full-service digital marketing company, we combine creative ideas with experience in search technologies to deliver measurable results for our clients. We will help you to build a feasible, meaningful relationship with your clients by engaging them with your brand using social media promotion.

Let's face it, today's online marketing place is more competitive than ever. You need a digital marketing partner that not only understands the customer journey but how to develop an online marketing strategy that helps your brand become known as “the best answer” wherever prospects and customers may be looking: search, social media, industry media or email.

As a digital marketing agency in Delhi, you can count on TechCentrica for specialized marketing consulting services that include:

·         Search Engine Optimization

·         Content Marketing

·         Social Media Marketing

·         Email Marketing

·         Pay Per Click Marketing

TechCentrica is a Digital marketing company in Noida that deliver compelling Digital Marketing Solution. Our experience helps to deliver great results in key areas. Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing. This combination has helped many of our clients to interact with their customers a new better way.

 

6 Effective Strategies to Promote Your New Facebook Page

You’ve made a Facebook Page for your business.

Now what?

How can you begin to promote your new Facebook Page and get your fans to start engaging with you?
To start connecting with current and potential visitors on your Facebook Page, there are a few things you need to do first to let people know. Here are six effective ways to promote your new Facebook page:

1. Operate the network you already have

If a customer has already joined your email list, he most likely would love to connect with you on Facebook too.
Relay an email to your contact list, announcing your new page and inviting people to like your business on Facebook.
You should also include social media buttons in your email footer, so your email subscribers are frequently reminded of your active social channels.

 2. Add a Follow Button on your website
Make it effortless for your website visitors to like your page by adding a Follow Button to your website or blog. A Facebook Follow Button is a widget you can add to your website that connects people from your website to your Facebook Page.

For getting an official Facebook Follow Button, visit Facebook’s Social Plugins resource page.

3. Create a Facebook Ad

Running a Facebook Ad is an effective way to get your page in front of a new target audience. Using Facebook’s targeting features you can create an ad that reaches people with certain features or attributes like age and location.
You can also use Facebook’s Custom Audiences characteristic to upload your email list and reach your existing contacts.

4. Share relevant and informative content

There is a great difference between social media and social media marketing. Give people a reason to like your page by sharing productive posts and driving action.
Facebook is a highly visual medium, so share images and videos when you can. You can even endeavor a Facebook Live to engage your fans.

5. Promote your page offline as well

Promote your Facebook Page on all of your print marketing elements including business cards, menus, flyers, signs, and t-shirts — anywhere it can be noticeable.

Mention your Facebook Page the next time you talk at a workshop, seminar or conference. You can even add an image and link to your page in your slide deck.

6. Don’t forget your existing social following

If you’re active on other social media platforms like Twitter, Instagram, or LinkedIn, etc. promote your page on those platforms as well.
Your genuine followers will be happy to connect with your business anywhere they can.

Ready to promote your new Facebook Page in broader ways? 

TechCentrica, a leading digital marketing agency in Noida will help your business to grow more through its potent social media marketing service. Being a top digital marketing agency in NCR we provide you a complete digital solution for your business promotion.

Role of Content in Digital Marketing

Today, the internet is a crucial part of everyone’s life. It is genuinely a medium of mass media.

Frankly, there is barely anything that cannot leverage the reach of the internet. In the wake of this, digital marketing has emerged exponentially for more than a decade now. With the penetration of the internet across all demographics; organizations across divergent domains are leveraging the reach of the internet for marketing benefits.

Digital marketing provides a much higher ROI since the reach is far more than any other medium. According to the latest report, an average person spends 6 hours and 30 minutes on the Internet every day. The data is proof that digital media utilization is rising, and on-demand content is the next big thing on the internet.

Where Does Content Fit?

Content is the salvation of the internet and the heartbeat of any successful digital marketing campaign. Possibly, everything on the internet is in some form of ‘content’ – blogs, articles, images, videos, podcasts and more.

The emergence of content on the internet has indeed led to huge opportunities for brands.

Everything a potential user searches on the internet will be returned by some form of – ‘content’. An article about a product, a review of a service, an ad copy and even a social media post and comments that follow them – all of them are ‘content’.

Reasons Why Content is so vital in Digital Marketing 

Content is considered the backbone of any digital campaign. It is the lifeline of the internet, and everyone utilizes content despite not knowing that it’s ‘content’. Google displays exact results upon returning a search is because of highly optimized and relevant content. YouTube videos, tweets, articles including the comments that follow – everything is imperative ‘content’.

Content strategy in a digital marketing campaign fulfills two important objectives – SEO (ranking on SERP) and Thought Leadership (subject matter experts). Everything else is loosely a subcategory of these two.

Content empowers content marketing to achieve rankings on SERP and drive thought leadership.

If you are looking for the best digital marketing agency in NCR and an online marketing company in Noida then TechCentrica has come up with intriguing content which is the real desideratum for the customer.

Why do you need Digital Marketing for Business?

Advancement in technology has brought a revolution in marketing strategies. Digital marketing is quite popular nowadays and has totally changed those traditional and conventional business strategies. Since people are relying more on digital information thus companies are now taking digital and social platforms more seriously. Digital marketing has a bunch of advantages as unlike conventional marketing strategies, this produces quick and instant results. From startups to established companies, everybody is using digital marketing nowadays. Let us know the benefits of using digital marketing for business.

·         Improved brand Image

Needless to mention that digital marketing will improve and enhance your brand image which in turn raises your market value. The good brand value will lead to achieving positive reviews and thus more and more paying customers. Your brand value plays a crucial role in the success of your business and hence it is advised to choose the best digital marketing company NCR and enjoy the benefits of using digital marketing strategies.

·         Target the desired audience

Undoubtedly, digital marketing will help you in targeting your desired audience which in turn increases your sales and profit. Digital marketing is the best way of finding loyal and paying customers and produces immediate results.

·         Encourage customer engagement

Digital Marketing is a sort of two-way communication between client and customer where customers can post reviews, ask queries and you can easily give them appropriate replies.  Basically, this encourages customer engagement which directly helps your business to grow. Look, social media are great platforms where can check the engagement of the customer and increase the same by posting interesting content. Choose the digital marketing company in Noida which has expertise in creating engaging content that can help you in enhancing your customer base.

·         Strong marketing plans

There is no second opinion in the fact that digital marketing overruns conventional marketing methods. With the help of digital marketing, you can know the strategies and marketing plans of your competitors and thus make a stronger plan so as to cut the competition. It gives enough resources to compete with the big and established brands.

So, choose the best #digital-marketing company in the market and take your business to unmatched heights.

Approaches to follow while Online Advertising.

Know where the major audience can reach that advertisement. This may help in focusing on the core areas where you may find the right customers which will increase your investment outcomes probability. Whichever country, state, area or location, or group of people you choose, that only should reach to right people which is worth it. This must be done at the time of advertising only.

You must be sure to target the locations where your customers are depending on the domain you are working on. Advertising also depends on the nature of work you are doing for example- service based- that which type of service you are proving & to whom you want to provide the service. Second, is the product-based work to whom you want to sell your product or item.

 “Language” is one of the important aspects to consider. You must advertise in the same language the audience wants to see the particular ads. Generally, ads should be hit on small areas first for successful visibility criteria & better results. Do not forget to exclude the areas where the need for that advertisement is irrelevant. This is a very generous & cost-effective aspect of Social Media Marketing

“Time” should again be an effective parameter for online advertising & Digital Marketing. You should keep in noticing continuously at what time the target audience will be able to see your advertisements for example- slots of time divided to run an advertisement online after or during working hours or in weekends or weekdays depending upon the nature of the business of the client.

The relevant content should reach the right audience depending on the search history of the user or the past location websites he/she visited. Various tools can be used to track the demand of users & run the advertisement accordingly. Apart from advanced technologies, s & strategies TechCentrica shows N number of ways that how to deal & run advertisements online. The successful branding will increase the market profits in return to the client's company as an end result.  

Components of a Great Website Design and the Importance of Web Design in Digital Marketing

A well-designed, well-implemented and well-maintained website acts as the heart of business operations and marketing efforts. After planning and considering every aspect of your digital marketing plan. Your website can help you meet all these commercial and marketing goals efficiently. This way you will be able to take advantage of the importance of web design in digital marketing.

How to determine if your website is well designed to achieve your business and marketing goals? Make sure the website has the following key components of a well-designed site: 

1. Friendly user experience
   

When designing your website and planning your brand image, always keep users in mind. Make sure your website is so easy to use intuitively. Otherwise, users will lose interest and leave.

Make sure it is easy for users to find and click on all the links on your website, and make sure that the website loading speed is fast. The website must also be displayed correctly every time users access it on their mobile devices.

Google now considers website loading speeds and mobile ease of use as key ranking factors in its search results pages. If you want your website to have a high ranking on Google, you must optimize it for these factors. Users also love to visit websites on mobile devices and want them to load quickly. This way you will understand the importance of web design in digital marketing.

2. Search engine optimized (SEO)
   

When addressing web design with SEO in mind, you should think about the goals you want the website to achieve in the long term. The latest trends in web design come and go all the time. However, your online presence and brand image is something you want to remain and remain intact.

Therefore, do not emphasize or worry too much about fleeting web design trends. Instead, focus more on the functionality of the website and the user experience. 

3. Conversion Optimization

The design of a website has a great impact on conversion rates. A good design improves conversion rates and vice versa. Therefore, you should pay attention to the main elements of your website design that affects conversion rates.

These are the main design elements that affect conversion rates in terms of the importance of digital marketing by Digital Marketing Company in Noida :

• Navigation
• Colour
• Use the correct phrases
• Brand

The brand is like an investment that multiplies over time. It is that additional identification factor that makes your audience confident in your products. Brand elements such as packaging, trademarks, logos, names, and slogans are key. With them, you can establish the correct perceptions of your business and brand in the minds of customers. People will only pay attention to and buy from the brands they respect and trust.

The chances of increasing conversion rates increase when a reliable partnership is created between the products offered and a reliable brand. Carefully select all the different design elements of your website, including color and graphics, to link them to a reliable brand. This can be an effective strategy that develops your brand and improves your market position with the help of a Web Development Company in NCR. 

The trend of web design on your entire digital marketing strategy is enormous. That is why you should consider the importance of web design for digital marketing. From the user experience of the website to the development of the brand, SEO and social networks. Web design plays a vital role in the perception of your brand. Take the opportunity to ensure that your business thrives in the digital age.  

Why Web Development & Search Engine Optimization Go Hand in Hand

It can be very difficult to integrate your brilliant digital marketing tactics successfully with your web design. Why? Why? Well, it's of no use when you've created the most enticing text, but the actual website is guilty of that user experience and web design errors. In reality, when this is sadly the case, the conflict has already been lost before it has even started.

With the highly competitive nature of the internet, a well-made website design combined with high-quality search engine optimization (SEO) has never been a more effective key to a positive online presence.

·         Increased Traffic

The SEO friendly website will help create a steady flow of traffic that will increase the popularity and confidence of online customers. This confidence is invaluable in maintaining and retrieving online shoppers' returns, and by cleverly integrating keywords and content, companies can draw better-qualified traffic and sales as a result.

·         Better Ranking

If SEO is kept in mind when developing an e-commerce site from the outset, the company's website pages will begin to rank from the outset across all major SEO players such as Google, Bing, Ask.com, and Yahoo. Prepackaged web design models can be quickly wooed because the Web is riddled with them, so it is worth investing in a website that can be used by customers.

·         Boosted ROI

E-Commerce companies will increase their return on investment by introducing SEO right from the start of the design process of the website. The generation of highly focused e-commerce traffic will have a major and positive impact on business revenues.

·         Website Speed

When you use your website to drive company sales, this is of special importance to you. In reality, Amazon came out and said that a page load delay of 1 second might cost the company as much as $1.6 billion a year in missed revenue. This is simply because users are going to leave a website that is loading too slowly. Google has noted that this is a major user experience issue and therefore looks more favorable on sites that are loaded faster.

Successfully finding the right balance between web development and SEO strategies is not always easy, but start close to home and start to find out which simple changes might make a big difference for your target customer. Combining both innovation and strategic SEO preparation, businesses may create websites that are aesthetically pleasing, highly / easily accessible, and that achieve a high search engine ranking.

If you want to create a website that not only looks fantastic but also ranks well, work with a company that's well versed in SEO and web design/development. TechCentrica is a Digital Marketing Company in Noida specializing in the design and development of the websites of its clients. As a Web Development Company, they develop a stunning web presence with an effective search engine optimization strategy. They offer a comprehensive suite of SEO and web development services.

What makes TechCentrica a Technically- Centered company?

By the end of peppy 2018, Information technology again ruled over the world, welcoming advanced technologies by the pass of each day.

For an IT company, the portfolio of its work is an asset. Looking back, the competition in the market was lesser in degree as compared to the present scenario. The urge for an IT company from the client is growing with the growth of the latest trends in the market.

An IT company is a like graven image for the user who deadly wants to meet their requirements according to the latest ongoing trends. Let’s talk about refurbishing the company’s website. What does it need? Just a few hours to modify it? Indeed, for a few hours only, but behind that hidden time, a lot of skilled people boil their heads in hot oil.

But yes, the end-user needs a well-constructed website or a Mobile application for their business. They seek all the services like web hosting, creativeness, and alteration in technology you made. The IT industry consists of professionals with a broad spectrum of skill sets, so it’s not so easy for a user to choose the best company.

With the latest trends, the Digital Marketing industry has moved ahead. Let’s have a look at the latest trendy things in digital marketing:

1.       More than half of employers want their business high ranked, for which most of them look forward to marketing their business on Social platforms. Facebook &Instagram are in demand but when we talk about professional websites, and then yes, LinkedIn is preferable for B-B/ B-C marketing.

2.       It is the responsibility of a digital marketing company to identify &research for the person who impacts your brand. In short, running a campaign by targeting the influencing audience.

3.       New advertising tools such as video marketing, apart from blogs & articles, live promotional videos are in trend to advertise your business.

4.       Above all, content is the crown, written/ spoken content influences the client most. Effective content is the jewel especially, for digital marketers.

Perfect content is the god for all industries. A technically centered company like TechCentrica located at Noida, working on digital marketing or a Website/ software designing & web development always focuses on the excellent content quality for the growth of its client’s business as well as for itself.

Organic Digital Marketing: What does it mean & how can you achieve it

The importance of digital marketing has become quite pertinently obvious for some time. It would seem that almost every company under the sun wants a digital presence, as well as comparable service provisions under a specific price range.

Thankfully, all of this has become possible! But, there are gaps that still remain in terms of the correct way of pursuing marketing.

So, what is the correct way of ensuring marketing?

You may have heard the word ‘organic’ thrown around indicating the growth of a particular company or organization. It generally refers to things that are essentially normative in every way.

But you may probably ask: Digital technologies are inherently artificial, so how come it has a pace and style that indicates an ‘organic’ identity at length?

The True form of Organic Marketing

The business the proposition that a company may possess may differ in accordance with respect to two prominent factors, namely costs and differentiation.

Upon this perspective, the expected growth rate that shall follow the perfect application of all marketing strategies, actions and other factors generally reflect the case of differential growth rates and patterns across different ones at large.

In essence, organic marketing generally refers to the specific decisions of strategies and actions, which shall effectively the most appropriate nature of growth that’s applicable to that very company.

Now, it’s important to see and evaluate how it can be made possible.

Full Knowledge and Understanding about the Business

Generally speaking, there are many different points for differentiation that exists in the case for considering the amount of knowledge that’s required for performing marketing in any company.

But, this may differ in accordance to what the company may or may not want to divulge. However, it’s necessary to understand that holistic cognizance is an extremely challenging proposition that needs to be realized.

Exceptionally speaking, it’s greatly effective to point to the fact that the overall circumstances will lead to probable avenues for opportunities at large.

It’ll effectively showcase what the company needs to do in the exact way in which may propose to act and proceed.

Recognition of External Forces

The external the business environment is a very consequential point of consideration for any business out there.

Perhaps this isn’t manifested better than upon consideration of the entirety of the factors that either present opportunities or challenges in the way of its success. Therefore, consideration of the external environment is exceptionally important.

If you want services that’ll indicate the truest form of organic marketing, you can certainly, look for an opportunity to present your case here at Digital Marketing Company in Noida or +91 9654221960

Hire a Specialized Web Design Company to Get Good Return on Investment on Your Website

A website is the showcase of your professional identity. You can display your business on a website to get maximum exposure, not only in the local market but also in the global market. And this can be efficiently accomplished with the help of a professional web design company.

Although there is a number of web design companies that claim to be the best, only a few have the knack of creating excellent web pages with amazing features. For a good online presence, an effective strategy is necessary, which can be done only by a professional company. 

A professional web designer begins the process of creating a website by asking the following questions:

• What type of look do you want for your website?
• What message your website would give to the audience?
• What kind of content would be required for the website?

The answers to these questions give an insight to the web designer about the overall design requirement of the website. However, for an excellent website, it is necessary for you to be in touch with the creative team of the web company for providing enough information about your business so that the end result is comprehensive and up-to-the-mark. 

There are many web designing/development companies that use ready-made templates to create a website, but a leading web development company always makes customized websites. This personal touch makes the process easier and the website comes out to be highly professional and user-friendly. 

In addition to the excellent web design, the web company also offers effective digital marketing services. Digital marketing is the process of making your website extremely popular among online users. Without digital marketing, a website is nothing and not visible in the huge online world. Therefore, you must avail of digital or online marketing services in order to get maximum users on your website. This is the most effective way to get the best return on your website.

The web designing company helps you to make a good strategy for your digital marketing including SEO, SMO, SMM, PPC, ORM, and Email marketing. Using all these techniques, a digital marketer increases the visibility of your website on the internet, which in turn increases the traffic on your website. The more the users come to your website, the more you get business and your sales will increase. For an e-commerce website, digital marketing is a golden opportunity to enhance the business. However, for a good customer base and to retain the existing customers, your website should be highly user-friendly and effective. So, in all ways, a professional web designing company is your savior to be successful in this competitive online world. 

 

 

 

 

Address:

HPR TECHCENTRICA PVT. LTD

H-73, 4th Floor, Sector 63, Noida, Uttar Pradesh 201301

Contact: +91 9654221960

Email: sales@techcentrica.com

Website: https://www.techcentrica.com

ISO 9001:2015(QMS) Certified Agency

Why should you outsource work to the best digital marketing agency in Noida?

Digital marketing has become the gold standard in advertising, thanks to smartphones and the popularity of social media. On the other hand, digital marketing is tough to master. It takes effort and resources to reach your target audience at the correct time.

However, balancing your time between managing your core business procedures and focusing on your digital marketing strategy as a business owner may cause you to lose focus. That's when seasoned digital marketers such as TechCentrica come in handy. You can focus on helping your business expand by outsourcing your work to the best digital marketing agency in Noida.

Look at some of the benefits of outsourcing digital marketing services to TechCentrica

Make Interactive Marketing Campaigns

Marketing is a complex field to master. You'll need knowledge, competence, and an understanding of how technology works if you want to appreciate marketing. Closing this learning gap could be costly if you lack experience, resulting in unsuccessful campaigns and lost income.

Simple Ways to Reach Your Audience

In simple terms, your target audience is the group of people to whom you will deliver your message. It's all about them in successful marketing, and if done correctly, it can raise your sales. Outsourcing your internet marketing efforts allows you to interact with your target market and persuade them to make a purchase.

You can rely on the best digital marketing agency in Noida to establish buyer profiles, create exciting content, and reach out to your target audience via the appropriate channel. Market research can provide new perspectives and make it easier to achieve the best results. Your agency will research your vision, product, goals, and target audience to ensure that your message is delivered on the right platform at the right time.

Save money while lowering your risk

While having an in-house digital marketing team can increase your company's security, it can also increase dangers and inefficiencies over time. After all, entrusting your entire digital marketing effort to your team might be exhausting. And when that happens, you're losing out on the opportunity to reach out to more people.

Hiring the best digital marketing agency in Noida allows you to cast a wide net and contact consumers across multiple platforms, resulting in a favourable return on investment. After all, digital marketers know how to win the hearts of your target audience. So why not hire a specialist team to handle your web marketing?

Outsourcing also saves you time by eliminating hiring and training personnel. Consider this: credible digital marketing agencies offer services for less than the cost of maintaining a constantly expanding workforce. It's helpful to think of an outsourced digital marketing company as your lifeblood: it keeps your brand alive and well.

Boost Your Productivity

Did you know that one of the main components to success is working smart? Working wisely means understanding when and where to ask for help and how to play to your strengths. You may increase your productivity and reach your objectives more rapidly by teaming with a digital marketing firm.

Additionally, having an outsourced workforce relieves you of additional responsibilities. For example, you'd have to keep track of your in-house digital marketing team's progress and performance if you had one. But on the other hand, digital marketing is far more effective at getting the task done from beginning to end.

For Your Campaigns, Collaborate with TechCentrica

Digital marketing is a fantastic strategy to increase your internet visibility. However, it takes a lot of time and effort to plan and execute an effective strategy, so it's preferable to hire outside support. Your marketing initiatives will be managed by TechCentrica, allowing you to focus entirely on your business. So, you can relax and rely on them to assist you in increasing awareness, conversions, and revenues.

Upgrade Your Digital Marketing Needs with TechCentrica

 

With the decrease of traditional marketing tactics, Digital marketing has successfully surpassed every other method of marketing because of its convenience, reach and affordability, making it one of the most crucial aspects of gaining long-term profits.

Digital marketing inculcates a multitude of different approaches and strategies to accomplish a given target or to meet their long-term objectives. Every start-up to a well-established brand is making use of digital ways to generate traffic and build brand awareness. Moreover, the power of social media makes digital marketing even more important to inculcate while planning your marketing objectives.

While you are looking for ways to build a strong digital presence, you must know about the skills and tools you need to elevate your game in order to stay ahead of the competition. To help you elevate your digital marketing needs, TechCentrica has emerged as one of the leading digital marketing agency in Noida known for its customer-centric approach and excellence. The firm offers all the services ranging from branding and awareness to performance marketing and everything that comes in between. With a motto that says, Think Creative Think Digital, the agency is backed by professionals who are creative, data-driven, and are ever-ready to take up all types of digital marketing projects.

Your ideal partner in growth and success

Established in the year 2012, TechCentrica is successfully working to help brands and organizations ace this ever-evolving world of digital marketing. By determining the information about brands, search engines have drastically evolved making it a crucial aspect of digital marketing. And with the rapid increase in demand, search engines are likely to evolve more with time. Therefore, TechCentrica possesses the knowledge and understands what it takes to create a successful SEO strategy that helps in growing the website's outreach and presenting it as a credible business.

A one-stop destination for all your digital marketing needs

With a digital DNA that craves creativity and success, TechCentrica finds extreme pleasure in solving problems and adding value to its immediate and global community. They are positively impacting the world through a passion for excellence in all that they do and the elevation of the domestic visual ideUpgrade your digital marketing needs with TechCentrica entity such as design, social experiences, branding, and website development landscapes that are above industry standards and at par with the recent developments. 

Creating a positive impact through effective marketing

TechCentrica is built with a vision to impact the world through effective marketing strategies and passion for greatness. They are offering digital media marketing services for companies and executives to help internal teams maximize their understanding, and gain technical mastery over the digital representation of their brands and effective methods through which their goals can be achieved using social media and other digital media platforms.

In a nutshell, TechCentrica has mastered the art of branding and social media marketing to create engaging content that reaches your target audience and captivates their interest.