Mobile First Indexing and its Effects on SEO

Indexing is a way of stockpiling web pages into Google search. Based on which meta-tag we used (No-index or index), Google will crawl and index our web pages. An index tag means that the page will be included in the web search's index. By default, every WordPress post and pages are indexed.

Mobile First Indexing means we may see auxiliary relevant traffic in our logs from Google-bot smartphones. We may also examine that snippets in Google search result pages are now created from the mobile version of our content. It is named “mobile-first” because it is not a mobile-only index: for example, if a website does not have a mobile-friendly version, the desktop site can still be considered in the index. But the absence of mobile-friendly knowledge could impact unpleasantly on the Google rankings of that site, and a site with a better mobile experience would potentially have ranking improvement to searchers on a desktop version.

Mobile-first indexing drifts the importance of the mobile version of pages to generate better results and experiences for Google’s predominantly mobile users.

Steps to be followed ahead of mobile-first indexing?

If you provide separate mobile and desktop pages or use dynamic content delivery for different device types, make sure you have the following covered before mobile-first indexing turns out.

·         Mobile and Desktop versions of your page have the essential metadata.

·         Mobile and Desktop versions of your page are verified in the Search Console.

·         Both versions should cover the same content.

·         Both versions of the page have the required structured data.

·         Any rel=hreflang tags for internationalization contain separate links for both versions.

·         Servers can handle any growth in crawl rate for the mobile version.

·         Both versions have the same and optimized robot.txt directives.

·         Correct use of rel=canonical and rel=alternate connect elements between both versions.

We can improve mobile-first indexing by boosting the Website Page Speed, website internal links and placing quality content on our website.

If you need any technical assistance regarding running technical audits before or after mobile-first indexing, then contact TechCentrica, a Digital Marketing Company in Noida. We are considered the Top SEO Company in Delhi NCR.